Use Social Media to Tell Your Customers What They Need to Know

Use Social Media to Tell Your Customers What They Need to Know

No matter how many times people have used the phrase “the new normal” over the past few months, here is the truth: there is nothing normal about what we’re experiencing today. We’re living through a pandemic, and doing what we can to work with the information and...
If You Want to Make Money This Summer, Don’t Go Dark

If You Want to Make Money This Summer, Don’t Go Dark

The sun is shining, the drinks are flowing, and you can *finally* take a break from social media – right? Wrong.  Patio season is typically a time when breweries can be a little more relaxed with their marketing. Crowds come anyways to enjoy the nice weather and...
Mistake #7: Forgetting About New Tools and Trends

Mistake #7: Forgetting About New Tools and Trends

Trends come and go, we get that. But when it comes to social media, waiting for trends  to change means leaving money on the table.  On Facebook and Instagram, trends aren’t just silly, fads. They’re valuable tools that you can use to increase your brand’s reach and...
Mistake #5: Lacking Meaningful Engagement with Followers

Mistake #5: Lacking Meaningful Engagement with Followers

Once you post to Instagram or Facebook you’re done, right?  Wrong.  Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you.  If your aim...
Mistake #3: Posting Low-Quality Photos

Mistake #3: Posting Low-Quality Photos

Anyone can take a picture. Because all you need is a camera, right?  Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket.  But just because the camera is high-quality, that doesn’t mean that all of...