Mistake #3: Posting Low-Quality Photos

Mistake #3: Posting Low-Quality Photos

Anyone can take a picture. Because all you need is a camera, right?  Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket.  But just because the camera is high-quality, that doesn’t mean that all of...
Mistake #1: Posting at the last minute – or not at all

Mistake #1: Posting at the last minute – or not at all

New year, new blog series.  To kick off the new year, we are  identifying 7 of the biggest mistakes that craft beverage companies are making online and how to fix them. Our goal is to help you start the decade on top of your digital marketing game.  Are you struggling...
Making Sense of Your Social Media Insights

Making Sense of Your Social Media Insights

When is the last time you looked at your social media insights? Like really looked at them.  If your answer is over a week ago, then it’s time to look at them again. Tracking your insights can give you a snapshot of how people are connecting with your content.  So if...
Just the Facts: Data You Should Know About Digital Marketing

Just the Facts: Data You Should Know About Digital Marketing

When you need to tell the world about your product, you have a lot of options about how you’re going to get the message out there. You can take out an ad in the paper, smack your face on a billboard, send out a bunch of emails, or create a Facebook event.  With so...
Getting Down With The Data

Getting Down With The Data

Hey! How are things going on social media? Seriously, we want to know.  If you read that first sentence and thought to yourself, “Well, I’m up 50 followers from last month, my engagement has been growing, and people casually talk about the video we just posted on...