Mistake #7: Forgetting About New Tools and Trends

Mistake #7: Forgetting About New Tools and Trends

Trends come and go, we get that. But when it comes to social media, waiting for trends  to change means leaving money on the table.  On Facebook and Instagram, trends aren’t just silly, fads. They’re valuable tools that you can use to increase your brand’s reach and...
Mistake #5: Lacking Meaningful Engagement with Followers

Mistake #5: Lacking Meaningful Engagement with Followers

Once you post to Instagram or Facebook you’re done, right?  Wrong.  Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you.  If your aim...
Mistake #3: Posting Low-Quality Photos

Mistake #3: Posting Low-Quality Photos

Anyone can take a picture. Because all you need is a camera, right?  Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket.  But just because the camera is high-quality, that doesn’t mean that all of...
Mistake #1: Posting at the Last Minute – or not at all

Mistake #1: Posting at the Last Minute – or not at all

New year, new blog series.  To kick off the new year, we are  identifying 7 of the biggest mistakes that craft beverage companies are making online and how to fix them. Our goal is to help you start the decade on top of your digital marketing game.  Are you struggling...
Making Sense of Your Social Media Insights

Making Sense of Your Social Media Insights

When is the last time you looked at your social media insights? Like really looked at them.  If your answer is over a week ago, then it’s time to look at them again. Tracking your insights can give you a snapshot of how people are connecting with your content.  So if...