Imagine having everything you need to execute an optimized, effective social media strategy right at your fingertips. 

A library of best practices is like a standard operating procedure for effectively posting to social media. Not only does it make sure that you are currently following the best practices, but it allows other team members to seamlessly post to your brewery’s social media accounts if your social media manager can’t. 

WHAT IS A LIBRARY OF BEST PRACTICES?

A library of best practices is a centralized location that you or your team members can use as a reference while you’re creating social media content and scheduling posts.

Your library doesn’t have to be fancy. It can be a Word document on your computer, but once you build it, you’ll be able to make effective social media posts in record time. 

HOW DO I BUILD IT?

There are two main ways you can build your library, and there are pros and cons to each. 

The first way is to sit down and make a list of everything you want to include. Then, take time researching the current best practices upfront. The pro of this is that once you do it, it’s done and you’ll only need simple maintenance to keep it up to date. That means you can start using the library right away. 

The second way is to make an outline of everything you’d like to include and then add information as you find it over time. The pro of this is that you’re putting less time in upfront, but the con is that you’ll be filling it over a longer period of time. This means that you won’t be able to start implementing the practices as quickly. 

WHAT SHOULD I INCLUDE? 

When you’re building your library, break down every element of the posting process and make sure it’s included. Don’t worry, each section doesn’t have to be long. For example, if you’re looking at the best days or times to post for Facebook, you can create a short, bulleted list. 

To get you started, we recommend including sections about captions, photography, tagging, posting times, hashtags, and engagement strategy. You may also want to outline your event promotion strategy or Facebook Group posting guidelines here. 

WHAT IF I DON’T WANT TO MAKE IT MYSELF?

Creating a library of best practices is a big undertaking, especially if you’ve never done it before. If you want to create one, but don’t have the time or are overwhelmed by the scope of the project, we can help! 

We create libraries for our clients on a regular basis and if you send us an email, we can create one for you too.