CONVERTING FOLLOWERS INTO CUSTOMERS

We help craft breweries convert their Facebook and Instagram followers into customers using our Crafted Conversions System™.

Your followers don’t want another flyer. They want to get to know you. That’s why we specialize in creating strategies to attract and engage your ideal customers.

We work with you to create a strategy designed to meet your specific goals, and then we help you implement it. We can train you and your team, or we can run your social media accounts for you – it’s your call.

BRAND AUDIT 

• An in-depth analysis of your current online presence and Facebook and Instagram profiles

• Identify strengths and weaknesses in your current social marketing strategy

• Identify how your profiles measure up to to competitors and industry standards for social media

• Set specific and meaningful goals to strengthen your social media presence and a set action plan to achieve your goals

SOCIAL MEDIA STYLE GUIDE

• Optimize your Facebook and Instagram profiles and create a social media strategy that attracts your target audience
• Create a set of guidelines for optimized posting on Facebook and Instagram, including timing, hashtags, engagement, images, captions, and platform-specific features
• Implement a system to clearly identify the top performing elements in your posts and a method for tracking and testing post elements on a weekly basis
• Create a plan that will continue to convert your online following into tasting room customers
• Evaluate your progress and adjust strategy based on what’s working and what’s not

SOCIAL MEDIA CONTENT CREATION & ACCOUNT MANAGEMENT

• Create a platform-specific content and strategic posting schedule for Facebook and Instagram
• Conduct continuous research to optimize post timing and hashtag use
• Create and implement engagement strategy dedicated to maximize profile reach, including interacting with followers on your profile and relevant profiles
• Monitor social media insights and adjust campaigns accordingly
• Take and edit pictures and create graphics to match company’s branding as needed 

SEO-DRIVEN BLOG CONTENT

• Create SEO-driven blogs to increase web traffic and improve Google search rank for focus keyphrases provided by the client
• Create Facebook and Instagram posts to increase engagement with blog posts and post at optimal posting times
• Take and edit pictures for blogs and social media posts

ONE-TIME PAID CONSULTATIONS

• A one-hour training based on the focus areas as determined by the client
• An analysis of your company’s Facebook and Instagram accounts including strengths and weaknesses in your current strategy
• A list of actionable tasks to help to improve your social media presence and increase engagement

Every company’s goals are different. We encourage you to schedule a free 15-minute consultation call with us so we get to know you and your brewery. On this call, we will see if working together is a good fit for both of us.