THIS INDUSTRY IS BUILT ON COMMUNITY
That’s why we love it. Drinking craft is our passion, rivaled only by our love for storytelling.
Sharing your story is one of the best ways to build a community around your brand. People want to feel connected to who you are and what you are doing.
In fact, these stories are the heart of our social media strategies. We use them as a foundation to help craft beverage companies convert their social media followers into customers.
But more than that, we use them to bring that sense of community to your social media profiles.
The only thing Amy loves more than a malt-forward beer is a well told story. It’s part of the reason why she traveled to London, UK to earn her master’s degree in International Journalism, where she focused, of course, on Britain’s beer industry.
When Amy returned to the US, she traded in her CAMRA card for a Brewer’s Association membership and established a Pink Boots Society chapter in Buffalo. Since then, she’s earned her beer server certification and is studying to become a Cicerone.
Now, Amy helps breweries, cideries, and distilleries craft #winning strategies that engage their social media followers and drive them to purchase in their taprooms.
Morgan fell in love with the city of Buffalo while studying at Canisius College. She started her career as a copywriter at a local digital marketing agency and spent four years writing copy that helped local businesses stand out online.
In 2016, Morgan started freelancing for Step Out Buffalo, one of the largest media companies in Buffalo, and now she’s a top contributor and social media influencer. This sparked her passion for the local food and beverage scene.
When Morgan and Amy reconnected in 2018, they discovered they shared a passion for the craft beverage industry and saw an opportunity to help these companies improve their social media strategies.
Soon Content on Draft was born.
Now, Morgan helps craft beverage companies understand how to use the Facebook and Instagram algorithms to attract their ideal customers.