Goodbye 2020, it’s time for a fresh start!
If you already have your Social Media Style Guide in hand, then a new year doesn’t mean a complete overhaul of your social media strategy. But January is a great month to set good habits that will benefit your Facebook and Instagram marketing strategies all year long.
They don’t have to be big changes. If you can implement a small change consistently, then it can have a big impact!
If you’re looking for the biggest impact on your workday, follow these 3 steps.
Before you decide where you’re going, figure out where you already are. That means auditing your workday. It doesn’t have to be as in-depth as a Brand Audit, but you should set aside a little bit of time to look at your workday objectively.
When you do, pay special attention to areas where you can be more efficient. This may mean keeping a notebook next to you one day and writing down how long each task takes you.
You should also take a moment to write down things that you wish you knew. For example, you might wish that you knew which posts your followers liked best, what time of day is the best to post, or which hashtags work.
This workday audit will help you decide what your marketing resolution should be. For example, if you o want to know what posts your followers like, then you’ll want to start tracking your engagement rate in 2021.
2. CREATE A HABIT
The best way to make a marketing resolution stick is by making it habitual. So once you’ve decided what will have a positive impact on your workday, work it into your schedule.
If you noticed that there were tasks that you needed to do more efficiently, try putting a time limit on the task and blocking out time in your schedule to accomplish it. If you do this, make sure the time limit is long enough to do the task, but not so long that you’re tempted to scroll through Facebook instead.
If you want to know more about their follower’s engagement habits, set aside time on a specific day each week to collect relevant data in a spreadsheet.
At first, these tasks might take some thought, but soon they’ll become second nature!
Have you ever set a resolution and then broken it two months later? Us too.
To avoid that, you need to add a level of accountability to your resolution. We write down our marketing resolutions in our calendar each week. That way, they stare us in the face whenever we look at our calendars.
If you’re someone who needs outside accountability, tell your boss or partner what you plan to do so they can hold you accountable. Or, you can join a group like Customers on Draft to connect with other craft beer marketing professionals and use it as a support and accountability system.
You know yourself best, so choose an accountability system that actually works for you.
MAKE AN IMPACT
The most important thing is to choose a task that will make the biggest impact. Because good marketing habits can lead to a greater ROI for your business. If you’re not sure what will give your brewery the best return on your time, we can give you some insight. Contact us and we’ll set up a quick, free consultation call.