These Social Media “Hacks” Are Actually Hurting Your Brewery

These Social Media “Hacks” Are Actually Hurting Your Brewery

Raise your hand if you’ve ever tried a social media growth hack. We’ve tried a couple ourselves.  Hacks sound great. They promise quick growth for your account, and who wouldn’t want that? The problem is that this quick growth is often followed by a prolonged...
Use Social Media to Tell Your Customers What They Need to Know

Use Social Media to Tell Your Customers What They Need to Know

No matter how many times people have used the phrase “the new normal” over the past few months, here is the truth: there is nothing normal about what we’re experiencing today. We’re living through a pandemic, and doing what we can to work with the information and...
If You Want to Make Money This Summer, Don’t Go Dark

If You Want to Make Money This Summer, Don’t Go Dark

The sun is shining, the drinks are flowing, and you can *finally* take a break from social media – right? Wrong.  Patio season is typically a time when breweries can be a little more relaxed with their marketing. Crowds come anyways to enjoy the nice weather and...
Mistake #7: Forgetting About New Tools and Trends

Mistake #7: Forgetting About New Tools and Trends

Trends come and go, we get that. But when it comes to social media, waiting for trends  to change means leaving money on the table.  On Facebook and Instagram, trends aren’t just silly, fads. They’re valuable tools that you can use to increase your brand’s reach and...