The sun is shining, the drinks are flowing, and you can *finally* take a break from social media – right?

Wrong. 

Patio season is typically a time when breweries can be a little more relaxed with their marketing. Crowds come anyways to enjoy the nice weather and relax during the warmer months. But this year, things are different.

Things haven’t been the same since March. Even though they are moving towards normal, it’s still going to take time. So if you normally relax your marketing in the summer, realize that’s also going to be different this year. 

Here’s why you shouldn’t wait for your customers to come to you this year.

PEOPLE WILL THINK YOU’RE CLOSED

The pandemic has caused a lot of businesses to close for good. And if you stop posting online, your followers might think you’re one of them. 

Stay active on social media because people are doing their research now more than ever before they visit places. 

Make sure you keep your followers up to date with changes about your hours, your offerings, and different rules and regulations as they change over time.

Source: Content Marketing Institute

PEOPLE NEED TO KNOW HOW TO PURCHASE

Serving beer on your patio and in your tasting room again is exciting, but don’t neglect the customers who aren’t ready to stay yet. 

Some people will be happy to visit your brewery and drink on premise, but you’ll have others who aren’t. These people might want to pick up your brews or even have them delivered. 

If you’re still offering off-premise options, make sure your customers know that. Switching your strategy over to only showing on-premise products will make customers think that on-premise is their only option.

YOU WANT TO  BE THE FIRST PLACE THEY THINK OF

An advantage to posting regularly, is that you’ll regularly show up more in people’s feeds. These frequent reminders will help your followers remember you. That means that they’ll think of your brewery when they’re deciding where to go out.

IT’S PART OF YOUR OVERALL STRATEGY

If you’re posting without a strategy, you’re most likely wasting time and money. When you have a defined social media strategy, your posts work together to get people through your doors. 
If you need some help with your strategy, join our free Facebook group and when you do, let us know what you’re looking for.