Are You #DoingitWrong?

Are You #DoingitWrong?

Hashtags are powerful. Hashtags are also complicated.  Did you know? Instagram posts with at least one hashtag have an average of 12.6% more engagement than posts with no hashtags.  Before you start hashtagging anything and everything, do your research. Take the time...
What Drinking Local Means to Buffalo

What Drinking Local Means to Buffalo

Why drink local? We say it. We do it. We even hashtag it. But what does #drinklocal really mean? When you buy beer from a local brewery, you are supporting a local business. This part is somewhat obvious, but the impact of your purchase doesn’t stop there. It extends...
3 Craft Beverage Brands Who Inspire Us on Instagram

3 Craft Beverage Brands Who Inspire Us on Instagram

Social media has forever changed the beverage business. It’s a fact.  Drink choices are socially influenced. Today’s consumer looks to Instagram and Facebook for recommendations from industry influencers and updates from the brands they follow. Thus, social media...
5 Ways to Heat Up Your Social Media Strategy This Summer

5 Ways to Heat Up Your Social Media Strategy This Summer

The summer solstice is only hours away, and that means social media is especially hot in the summer. Aka don’t take an extended vacay from marketing. Rather, step up your game for the season. When the season changes, your social media strategy should change too....
iPhone Photography: Dos and Don’ts

iPhone Photography: Dos and Don’ts

Photography is super important, especially in the craft beverage business. Good imagery gets brands noticed. Sound a little familiar? Well maybe it’s because we wrote a whole blog about why photos can make or break your marketing. Because they can. Expensive cameras...