What Your Brewery Needs to Do *Right Now* to Survive This Winter

What Your Brewery Needs to Do *Right Now* to Survive This Winter

Are you preparing for winter now? Because you should be.  Many patios will be closing and more shutdowns could be coming. Breweries are talking about how they plan to winterize their taprooms, but they are missing an important piece of the puzzle. Regardless of where...
The Best Way to Make Your Brewery More Money

The Best Way to Make Your Brewery More Money

There’s value in investing money in marketing. Having a strong online presence is a major asset because it’s the first place consumers look for information.  Many successful craft breweries agree. We talked to Kelsey Roth, the General Manager at Exhibit ‘A’ Brewing...
Read This Before You Boost Your Brewery’s Next Post

Read This Before You Boost Your Brewery’s Next Post

A lot of breweries have a lot of questions about ads. How much should we spend on ads each month? Which posts do we boost? How often should we run ads? Before answering any questions about advertising, we need to talk about organic content. Here’s why.  Any question...
How to Set Yourself Up for Success as You Reopen Your Taproom

How to Set Yourself Up for Success as You Reopen Your Taproom

More changes are on tap for the craft beer scene.  Taprooms across the country are starting to reopen to the public.  For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...
Mistake #6: Only Posting Still Content

Mistake #6: Only Posting Still Content

Movement matters.  If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so.  Video drives a 157% increase in organic traffic from search engine results pages....