3 Craft Beverage Brands Who Inspire Us on Instagram

3 Craft Beverage Brands Who Inspire Us on Instagram

Social media has forever changed the beverage business. It’s a fact.  Drink choices are socially influenced. Today’s consumer looks to Instagram and Facebook for recommendations from industry influencers and updates from the brands they follow. Thus, social media...
5 Ways to Heat Up Your Social Media Strategy This Summer

5 Ways to Heat Up Your Social Media Strategy This Summer

The summer solstice is only hours away, and that means social media is especially hot in the summer. Aka don’t take an extended vacay from marketing. Rather, step up your game for the season. When the season changes, your social media strategy should change too....
iPhone Photography: Dos and Don’ts

iPhone Photography: Dos and Don’ts

Photography is super important, especially in the craft beverage business. Good imagery gets brands noticed. Sound a little familiar? Well maybe it’s because we wrote a whole blog about why photos can make or break your marketing. Because they can. Expensive cameras...
Patio Season = Promotion Season

Patio Season = Promotion Season

Friends, it’s official. Patio season is finally here. Buffalo loves patio season. You already have an amazing outdoor space and it’s open. So you’re all set, right?  Wrong. In Buffalo, we are super lucky. There are so many beautiful outdoor spaces. But this is exactly...
Content on Draft Takes Europe: Part Two

Content on Draft Takes Europe: Part Two

The next leg of our trip involved a little more foreign exploration. When you walk into a country and everything is written in a different language and everyone is speaking a different language and your knowledge of said language is 0%, just start walking. NEXT STOP:...