The world of social media is always changing and staying up to date on what’s trending is a must if you want to keep your followers interested and engaged in your content.
Enter Instagram Reels.
Instagram introduced Reels back in 2020 and since then the platform has officially shifted to favoring Reels over other content.
Instagram Reels are short, engaging videos used to entertain or educate your followers. They can include multiple video clips, filters, captions, songs, sounds, interactive backgrounds, and more. Unlike Instagram Stories, Reels don’t disappear after 24 hours.
WHY POST REELS?
Right now, Reels are the best way to grow your Instagram following. If you want to reach a larger audience, adding Reels to your content calendar is a must. If it’s your first time creating a Reel, here’s step-by-step instructions to guide you along the way.
If you’re new to Reels, it’s important to remember they don’t have to be perfect. However, like anything on social media, you’ll notice top-performing Reels typically share a few key elements.
HOW TO CREATE REELS PEOPLE WATCH
Here’s what we recommend as you’re creating Reels for your brewery:
1. FOLLOW BEST PRACTICES
Firstly, you’ll want to follow best practices outlined in your Style Guide whenever you share a Reel. Everything from the lighting, framing, and text placement to your hook and call-to-action can impact whether or not people engage with your Reels.
2. ENTERTAIN YOUR IDEAL CUSTOMERS
Instagram is officially prioritizing “entertaining, funny, and interesting content.” So yes, Reels should be designed to be entertaining. If you want to use Reels to grow your customer base, you’ll want to specifically focus on creating content your audience is looking for.
We recommend showcasing your brand’s personality whenever you create content because when you’re authentic, you’ll attract your ideal customers.
3. MAXIMIZE YOUR REACH
Reels have the potential to reach a lot of people. You can use this to your advantage.
Adding trending songs and sounds as well as relevant hashtags will increase your Reel’s discoverability. You can also use creative tools, like text, filters, and special effects to encourage more people to watch and engage with your Reels.
4. LOOK FOR TRENDS
Just like they do on other platforms, trends come and go on Reels. Staying up to date with what’s trending is one of the best ways to get your Reels noticed by more people. So as you’re scrolling through your brewery’s Explore page, look for ideas. Start by following marketing experts, like us, as well as craft beer-related accounts who are sharing Reels.
5. PLAN AHEAD
Posting at the last minute is one of the biggest mistakes breweries make on social media. So before you start posting Reels, we highly recommend updating your recyclable content calendar and using a project management tool like Trello. This way, you can brainstorm ideas and create content in batches, which is a major timesaver.
If you’re still overwhelmed by the idea of sharing Reels, having a Social Media Style Guide will benefit your brewery. This Guide comes with a social media strategy to attract your target audience as well as best practices on topics, including Reels.
Plus, we teach you how to come up with ideas for Reels your brewery can share. If you want to know more, you can email one of us.