New Year’s resolutions are important for businesses too. If you want to set your brewery up for success in the new year, take time to reflect on your progress, set goals, and create a plan for achieving your goals. 

1. REFLECT ON 2021

Before you start thinking about what you want to accomplish in 2022, take time to reflect on what you accomplished in 2021. Look back at the goals you set for your brewery last year and reflect on the progress you’ve already made. 

When it comes to your brewery’s social media, it can be tricky to tell exactly what worked and what didn’t. Simply looking at your social media insights won’t tell you this. Analysis is key, and that’s where a Social Media Audit comes in. 

This in-depth analysis will pinpoint the strengths and weaknesses in your current social media marketing strategy so you know exactly where you’re missing the mark. 


Think about where you are now and where you want to be a few months from now and by the end of the year. We recommend writing down your goals because it makes them feel real and keeps you accountable. Make sure you share these goals with the rest of your team so everyone’s on the same page. 

If one of your goals for this year is to grow your customer base, focusing on building community is essential. With the right social media strategy, you can create a community around your brand and cultivate a loyal following that continues to grow. 


If you want to achieve your goals, you need a set action plan. Start by taking each goal and breaking it down into quarterly, monthly, and weekly goals. Then determine what tasks you need to complete on a monthly, weekly, and daily basis to help you make progress toward your goals. 

If one of your goals is convert your brewery’s social media followers into taproom customers, having a plan for sustainable success is a must.

We recommend creating a recyclable content calendar, planning and scheduling system, and system for tracking and testing. You can do the research and create your own systems, or you can skip that step and let us set them up for you. 


It’s important to revisit your brewery’s goals throughout the year. We recommend setting aside time every month to review your progress with the rest of your team. Evaluating what’s working and what isn’t will help you set new goals and adjust old ones accordingly.

If you want your social media strategy to get stronger and stronger, you need to track the data from your posts and analyze it to see what your followers respond to. Having a system for tracking and testing is the most efficient way to accomplish this. 


If you’re ready to set your brewery up for a successful year, focus on these 4 steps. If you’re looking for help getting started, we can create a strategy together designed to meet your specific goals and help you implement it. 

Every brewery’s goals are different, so we encourage you to schedule a free 15-minute consultation call with us. This way we can get to know you and your brewery and talk about how working with Content on Draft can help you achieve your goals for 2022.