Hey! How are things going on social media? Seriously, we want to know.
If you read that first sentence and thought to yourself, “Well, I’m up 50 followers from last month, my engagement has been growing, and people casually talk about the video we just posted on Facebook when they’re at the bar,” then we would like to congratulate you. You’re doing it right.
If you read that sentence and thought, “We have 10 or so new followers this month, but engagement is down and I’m not sure how to get it back up,” you still have a good start.
Both of those sentences have something in common. There is data backing up their answers.
Yes, you can be taking great pictures and writing creative captions, but if you’re not keeping track of your data too, then how can you really know if what you’re doing is working? And how do you know which parts of your plan you have to tweak?
Don’t worry, even if you haven’t been tracking your data on social media, you can start now. Here’s our top 3 benefits of tracking your data.
We’re not talking about the new drink that’s trending. We’re talking about trends in your data aka ‘whenever I post x type of post I get more engagement’ or ‘more people see my post when I post at this time.’ Spotting trends can help you tweak your content plan to maximize the impact of each post.
If you followers LOVE hearing about drink specials, but aren’t really into the DIY cocktail recipes that you’re posting, you’ll see it in the data. Be careful with this though. If you post one recipe that flops, that doesn’t necessarily mean that people don’t like it. Try adjusting when you post or the layout of your caption a couple of times before abandoning the idea. But if you’ve tweaked the post and people still aren’t into it, don’t waste time on it. Make sure you’re giving the people what they actually want, not what you think they want. You’ll be rewarded with their loyalty (and yes, loyalty does translate into dollars).
If you’re using your social media stats to adjust your strategy, and you give people what they want to see, you’re going to grow your audience. And guess what? The larger your audience, the larger your reach. The more people who know about your business, the more customers you have. Since more customers equals more money, a bigger audience also equals more money.
We track social media data for our clients, so we are constantly on top of what is working and what isn’t. We know that a lot of work goes into doing social media right, and for a business owner, that often means a lot of time that you might feel like you don’t have. So if you’re trying to get your social media plan rolling, send us an email, and we’ll be happy to help.