Social media matters to today’s consumers, so social media matters to business owners.
Staying up to date on the latest trends, taking professional photos, crafting captions, researching hashtags, and finding the best times to post is all very time consuming,
There’s a reason social media management is a full-time job at larger companies. But what about smaller businesses? If you own a small business and you’re not ready to add a full-time salary to payroll, there’s another option. Hire a freelance social media management company to handle your social.
Here are 5 signs it’s time to hire a social media expert.
1. YOU’RE NOT SOCIAL MEDIA SAVVY.
Real talk. If you don’t have an active social media presence, your business is at a competitive disadvantage. If you’re active on social media but you’re simply posting for the sake of posting, you’re also at a disadvantage.
Posting without a solid strategy is bad for business. If you’re sharing content your followers aren’t interested in, they will unfollow you. This does more damage than good because once someone unfollows your brand on social, it’s extremely difficult to get them back.
Being social media savvy is about more than your follower count; it’s about using social media to effectively market your business and build your customer base. There’s a lot to learn from mastering the art of photography to how to hashtag to how to engage with your target audience.
2. YOU’RE NOT A WRITER.
Copywriting is a huge part of a social media strategy. Creating captions that convert is challenging. You need to capture people’s attention with the first line and keep it all the way through to the call-to-action. If you want people to comment, share, and save your posts, you need really, really good captions.
Personally, we follow a specific caption-writing formula that’s proven to work for our clients. Plus, there’s two of us aka we take turns writing and editing captions. Teamwork makes the dream work. But really, we caption better together.
3. YOU’RE NOT SEEING THE RESULTS YOU WANT.
Ultimately, it all comes down to the results. Are people engaging with your content? Are people DM-ing you? Is your online following growing? If you’re posting high-quality content and you’re not seeing results, it’s time to switch up your strategy.
The tricky part? Identifying where you went wrong. That’s where a brand audit comes in. By taking an in-depth look at your accounts, we can determine exactly where you’re missing the mark. Trust us, tracking and analyzing your data will definitely make a difference.
4. SOCIAL MEDIA IS LAST ON YOUR TO-DO LIST
As a small business owner, time is your most valuable currency. You have to spend it wisely. Managing a social media account takes up more time than most people realize. But it’s #worthit.
If you’re doing social media yourself, try this. Write down how much time you spend per week on anything social media related. Seriously, open a notebook or make a spreadsheet and track it. Once you have this number, make a list of all the other tasks you could accomplish in this amount of time if social media wasn’t part of the equation. If you hire an expert to handle your social media, you’ll have more time to focus on what you do best — running your business.
5. YOU’RE READY TO MAKE MORE MONEY.
You need to spend money to make money. You really really do. There is value in hiring professionals. When you invest in the right people, your business begins to grow.
Think about the people who make up your business. You hire a brewmaster to brew beer. You hire a mixologist to develop a cocktail program. You hire sales reps to sell your products. Each of these people brings a specific skill set to the table. Apply that same logic to social media, and you’ll realize you’re better off with a pro.
As your business grows, so does your to-do list. If you’re thinking about opening a second location, you have to consider all the logistics in terms of production and distribution. You also need to think about how to effectively market multiple locations. If you’re about to start canning for the first time, you need to create a label and hire a mobile canner. You also need to spread the word about your cans on social. There’s a lot to think about, but social media marketing should always be a part of your growth equation.
A lot of businesses overlook social media. Don’t make this same mistake. Be smart. Hiring a professional is a good business investment because you know that your social media is in qualified hands. Social is our expertise, we do it every day and we do it well. If you’re interested in working with us, send us an email and we’ll be happy to answer any and all questions.