It’s the most wonderful time of the year… to plan for the new year. The holiday season is officially here, but it comes with some good news and some bad news.

THE GOOD NEWS IS…

The holiday season is the ideal time to increase your bottom line. People want to support the people and places they know and love, so continue to build your community and remind your followers how they can buy from you. 

The holiday season is also an opportunity to grow your customer base. People are actively looking to social media for inspiration, so share your gift ideas, holidays recipes, and pairing guides with them. 

If you have a solid holiday marketing strategy, you’ll see a much-needed boost in sales during the next 30 days.

BUT HERE’S THE BAD NEWS…

Sales can start spiraling downwards around the first of January. It happens every year. So it’s important to get ahead of it. But it’s especially important this year. 

2020 has been a challenging year for breweries across the country, and there are likely more changes on tap for the craft beer scene in 2021. 

If you want to set yourself up for success in the new year, now is the time to plan. Because waiting around until the holiday buzz dies down is risky.

Plus, you’ve been building buzz throughout the holiday season, so it’s time to create a plan to keep the momentum going.

WHAT WE RECOMMEND…

If you want to make more money from your social media in 2021, you need to think beyond the holidays. The sooner you start planning the better off you’ll be. 

Now, if you’re already consistently converting your social media followers into paying customers, you’re all set.

But if your current strategy isn’t optimized for the platforms you’re posting on, you’re missing out on sales opportunities left and right. If you’re not sure if it’s optimized, you’re most likely overdue for an audit. 

A social media audit will tell you exactly where you are missing the mark and why you aren’t seeing the results you’re looking for. Then, it will give you an action plan with the steps you need to reach your goals. Because setting goals won’t pay your bills, but taking action will. 

The result is a social media strategy that is fully optimized for your brewery’s audience. Once you have this, you’ll start reaching and engaging more people. 

This means you’ll have more opportunities to convert your followers into customers. So, if you’re looking to make money from your social media, having a customized strategy is the secret sauce.