Why drink local? We say it. We do it. We even hashtag it. But what does #drinklocal really mean?
When you buy beer from a local brewery, you are supporting a local business. This part is somewhat obvious, but the impact of your purchase doesn’t stop there. It extends so much further.
As the craft beer scene grows locally, the whole city benefits. When you shop local, you keep more money in the local economy. Shopping locally also creates more local jobs, conserves energy and resources, and strengthens communities.
Buffalonians love Buffalo-based beverages. Today, the Buffalo area has 35+ craft breweries and locals love supporting these establishments. Just look at the turnout for Buffalo Beer Week and Borderland Music + Arts Festival.
We love the craft beverage community here in Buffalo. We really, really do. The craft beer scene is growing and thriving here because Buffalo loves to drink local.
LOCAL DOLLARS MAKE A DIFFERENCE
“I want you to think about the impact that your dollars have locally.” -Chris Smith, Owner of Community Beer Works
Drinking local makes a real difference. Every local purchase makes a real impact. This was a common theme throughout Buffalo Beer Week. Think about it. Spending locally supports our local economy. By supporting our local breweries, we are supporting the local community as a whole.
The impact is even greater than most people realize. So, let’s talk numbers.
$5.4 billion. That’s the impact the New York State economy saw from craft beer in 2018. The craft beer industry also created 19,918 jobs, according to the New York State Brewers Association. An economic impact this large is major for NYS.
BEER TOURISM IS TRENDING
“Beer tourism is definitely a thing. Craft beer is on the agenda at every single conference you go to.” -Karen Fashana, Director of Marketing at Visit Buffalo Niagara
Tourists travel to craft brewery regions across the state. Buffalo included. Craft beer may be the initial hook, but these same tourists are staying in local hotels, eating at local restaurants, visiting local shops, and exploring attractions in the area.
Industry experts agree the local beer scene is a legitimate marketing tool because Buffalo is well on its way to becoming a world-class craft beer destination.
Photo by New York State Brewers Association
COLLABORATION > COMPETITION
“The spirit of collaboration is alive.” -Chris Smith, Owner of Community Beer Works
“The local connection is stronger than ever.” -Matt Kahn, Founder of Big Ditch Brewing
The craft beverage scene in Buffalo is something special. It really is. Collaboration is common. This isn’t the case in every city, but clearly it matters to Buffalo. As more and more local businesses start working together, the impact only grows.
Take Borderland Music + Arts Festival for example. Each year, participating breweries come together to brew a beer on the festival grounds. The commemorative Borderland IPA cans were released earlier this summer, creating a pre-festival buzz.
The beer lineup at Borderland was 100% craft. Buffalocal actually set up a Craft Beer Corral featuring 20+ beers on tap from the region’s breweries. Plus, there were plenty of sampling opportunities.
ASK FOR LOCAL
“If you guys keep drinking it, we’ll keep brewing it.” -John Cimperman, Founder of 42 North Brewing
From collaboration brews to adding local guest taps to focusing on specific styles, local businesses are supporting other local businesses. The same goes for drinkers.
New breweries keep opening up in Buffalo for a reason. The demand for drinking local is growing. The more our community pushes to drink local, the more opportunity there is for the craft beverage community to grow. Rather than competing, breweries are coming together.
Photo by 42 North Brewing
LOCAL > EVERYTHING
Local beer tastes better. Yes, this 100% subjective, but we wholeheartedly believe it to be true.
We like knowing our beverages are locally made. Here’s why.
When we drink local, we feel connected to our community. We love stories, especially local ones. We appreciate the opportunity to get to know the brewers, the owners, and the craft beverage lovers who shape our community.
Our advice? The next time you go somewhere to drink, think local first.