How to Set Yourself Up for Success as You Reopen Your Taproom

How to Set Yourself Up for Success as You Reopen Your Taproom

More changes are on tap for the craft beer scene.  Taprooms across the country are starting to reopen to the public.  For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...
Mistake #6: Only Posting Still Content

Mistake #6: Only Posting Still Content

Movement matters.  If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so.  Video drives a 157% increase in organic traffic from search engine results pages....
Mistake #4: Not Posting Platform-Specific Content

Mistake #4: Not Posting Platform-Specific Content

The next time you’re tempted to copy and paste, think twice.  But really. Stop auto-sharing the same exact content to all your social media accounts.  Every post you create does not need to go on every platform. But why not? Creating platform-specific content gives...
Mistake #2: Underestimating The Power of Data

Mistake #2: Underestimating The Power of Data

Let’s talk numbers.  Data is a powerful tool, especially in the world of social media marketing. Data can tell you if people are connecting with your content or not, but tracking your data is only part of the equation.  The next steps matter more. What are you doing...
How to Create Instagram Stories People Want to Watch

How to Create Instagram Stories People Want to Watch

If you want to get the attention of anyone under the age of 35, you need to be on Instagram.  500 million people around the world use Instagram Stories every.single.day. One-third of the most viewed Stories come from businesses. If you’re in the craft beverage...