Every brewer knows that creating a new beer doesn’t start on brew day. Yes, that’s the exciting day where you start actually mixing ingredients that will become your latest creation, but a lot goes into the process before that. You have to come up with an idea of a...
When it comes to Instagram, people choose who to follow. So all of your followers are looking at your posts, right? We’d love to say yes, but the answer is actually no. Here’s the thing. Your followers also follow hundreds of other accounts. When people open up...
Ok, I’ll admit it. I love watching people’s faces when I tell them that I’m training to take the test for my Cicerone certification. Those in the industry might give me a thoughtful nod, or light up and launch into a discussion about how they felt about taking the...
