No matter how many times people have used the phrase “the new normal” over the past few months, here is the truth: there is nothing normal about what we’re experiencing today. We’re living through a pandemic, and doing what we can to work with the information and resources that we have. 

As consumers, that means that we’re trying to grasp at any scrap of normalcy we can. That could mean having a date night out, or a drink at our favorite breweries. As business owners, that means changing policies in order to give people those scraps of normalcy while keeping customers and employees safe.


Since March, the only thing that has really remained consistent is that things keep changing. That’s why it’s so important to make sure you’re communicating with your customers online. 

One of the best ways to do that is utilizing features like pinned posts on Facebook and Highlights on Instagram. When you do it effectively, these features can get more people through your doors whether it’s to stay for a visit or grab some crowlers to go. 

Still not convinced? Here’s why it matters.

Source: Content Marketing Institute


Your customers know that things aren’t normal right now. So that means that your policies, procedures and hours aren’t normal either. Chances are, your customers are preparing for a visit to your brewery by visiting your social media pages and website to see what has changed. 

When you pin posts or highlight important information, you’re making it easier for customers to find out what they need to know. And that means you’re making it easier for them to visit you.


Let’s be honest. Breweries might be open, but that doesn’t mean that everyone is comfortable visiting them. Showing your customers the policies that you have to keep them safe can make them feel confident when they visit. 

If people can see what you’re doing, that’s even better. You can do this by sharing photos of your socially distanced spaces, talking about your new safety procedures in a video, or walking them through what to expect during a visit

But if your last post about safety was weeks ago, chances are they won’t scroll that far to find it.


Have you ever visited a business only to find out that it’s closed? It’s not fun. 

If your customers can’t easily find the information they’re looking for, they might give up and not visit. This could mean posting updates periodically, but even then, you want your most important information to be the first thing your followers see. 

Keeping your customers in the loop is key. We’ve been talking about how to do this in our private Facebook group. So if you want more information on the best way to keep your customers informed join here and let us know that you joined from this blog. That way, we can make sure you get the information you need.