Movement matters. 

If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so. 

Video drives a 157% increase in organic traffic from search engine results pages. Social video gets shared 1200% more than text and images combined. 

Plus, video is continuing to grow in popularity. More and more businesses are sharing video content because it’s where the industry is headed. 

So, video content definitely deserves your attention.


You don’t have to be a professional videographer to add video to your content creation plan. You don’t have to spend hours shooting and editing video frame by frame. 

Think simple first. People love super short looping videos. Boomerangs, stop motion videos, and GIFs can diversify your feed and boost engagement. The goal is to catch people’s attention and stop their scroll. 

Movement encourages engagement. Taking the time to shoot, edit, and brand every single video isn’t realistic for a lot of companies. Luckily, there’s an app for that.

If your budget or time is limited, skip the fancy camera and focus on the essentials. If you have a tripod, smartphone, and the right apps, you can start sharing video content right now.


Two words. The algorithm. 

While the algorithm doesn’t flatout favor video, it does favor “valuable” content which is determined by engagement. When more people spend more time interacting with your content, your content performs better. 

Videos automatically attract longer viewing periods because of its extended format.


More and more brands are posting video content. Why? Because it works. 

92% of marketers say that video is an important part of their marketing strategy, according to Smart Insights. But wait, it gets better. 88% of marketers say video marketing provides them with positive ROI. 

In terms of metrics, more movement can really make a difference. If video is new to you, send us a message and we can schedule a consultation. 

This wraps up #6 of our series on the biggest mistakes that craft beverage companies are making online and how to fix them. ICYMI – last time we talked about meaningful engagement with followers.