WE BELIEVE
THIS INDUSTRY IS BUILT ON COMMUNITY
That’s why we love it. Drinking craft is our passion, rivaled only by our love for storytelling.
Sharing your story is one of the best ways to build a community around your brand. People want to feel connected to who you are and what you are doing.
In fact, these stories are the heart of our social media strategies. We use them as a foundation to help craft beverage companies convert their social media followers into customers.
LET’S CHAT
Want to see better results from your brewery’s social media?
Book a free 15-Minute Discovery Call to connect, share your goals and challenges, and explore how we can work together.
OUR STORY
MORGAN CULHANE
CEO & CO-FOUNDER
Morgan Culhane is a content marketing strategist specializing in the craft beverage industry. She is the CEO and co-founder of Content on Draft based in Buffalo, New York.
Since 2018, she has worked with craft breweries nationwide to help them reach more people, boost engagement, and attract customers. Morgan has shared her expertise as a speaker at the National Craft Brewers Conference, National Pink Boots Society Conference, and New York State Brewers Conference.
Morgan currently works with craft breweries, bars, and restaurants as an independent contractor and produces social media content for the New York State Brewers Association.
She also volunteers her time to lead the Buffalo Chapter of Pink Boots Society and serves as Marketing & Social Media Officer for the WNY Brewers Guild.
Morgan fell in love with the city of Buffalo while studying at Canisius University. After graduating with a Bachelor’s degree in Journalism and Digital Media Arts in 2014, she started her professional career as a copywriter at a digital marketing agency in Buffalo.
In 2016, Morgan became a writer and content creator for Step Out Buffalo, one of the largest media companies in Buffalo. This sparked her passion for the local food and beverage scene.
In 2018, Morgan reconnected with Amy and discovered they shared a passion for the craft beverage industry and saw an opportunity to help these companies improve their social media strategies. Then Content on Draft was born.
Now Morgan teaches craft beverage brands how to reach, engage, and attract more customers online.
AMY KLEIN
CO-FOUNDER
Amy Klein graduated with a Bachelor’s Degree in Journalism and Communication Studies from Canisius and earned her master’s in International Journalism in London with a focus on Britain’s beer scene.
She established the Pink Boots Society chapter in Buffalo and co-founded Content on Draft in 2018, working with Morgan to help breweries craft winning social media strategies until 2021.
