Marketing Matters: Don’t Take it From Us, Take it From Them

Marketing Matters: Don’t Take it From Us, Take it From Them

We talk about how important marketing is all.the.time. But we’re a marketing company, so that’s expected.  The thing is, successful small businesses are investing money in marketing. Why? Because it works.  Still don’t believe us? That’s alright. We asked three local...
5 Ways to Heat Up Your Social Media Strategy This Summer

5 Ways to Heat Up Your Social Media Strategy This Summer

The summer solstice is only hours away, and that means social media is especially hot in the summer. Aka don’t take an extended vacay from marketing. Rather, step up your game for the season. When the season changes, your social media strategy should change too....
Patio Season = Promotion Season

Patio Season = Promotion Season

Friends, it’s official. Patio season is finally here. Buffalo loves patio season. You already have an amazing outdoor space and it’s open. So you’re all set, right?  Wrong. In Buffalo, we are super lucky. There are so many beautiful outdoor spaces. But this is exactly...
Having Good Pictures Can Make or Break Your Marketing, Seriously

Having Good Pictures Can Make or Break Your Marketing, Seriously

We’ll come right out and say it. Good imagery isn’t an option when it comes to getting your brand noticed. And this is coming from two word nerds.  Take the feature photo from this post for example. We’d love to take credit for this amazing picture, but really...
Coffee + Alcohol is Trending: Here’s How to Market it Right

Coffee + Alcohol is Trending: Here’s How to Market it Right

We love beverages. Like a lot. We will be the first to admit, we spend too much time in bars. We spend too much time in coffee shops. Aka we drink our fair share of alcoholic and caffeinated drinks. So, when an establishment decides to offer both, we take notice....
5 Takeaways from the NYS Craft Brewers Conference

5 Takeaways from the NYS Craft Brewers Conference

There’s something special about going to a conference where the 9 a.m. keynote speech begins with the question, “Does everyone have their beer?” There’s something even more special about cracking open that beer and realizing that it is specifically branded for that...