Today, Forever, or Never?

Today, Forever, or Never?

We ask ourselves this every.single.day. Well, at least when posting to Instagram.  To post or not to post is always the first question. Followed by, is this a feed-worthy post, a story-worthy post, or neither?  Creating content is always on our minds. Because well,...
How to Write More Captivating Captions

How to Write More Captivating Captions

The double tap isn’t everything. That’s right. We said it.  Yes, getting some love on your Insta pics is good, but there is something even more important. Getting people to really pay attention before they keep scrolling.  But There’s something more important than...
3 Craft Beverage Brands Who Inspire Us on Instagram

3 Craft Beverage Brands Who Inspire Us on Instagram

Social media has forever changed the beverage business. It’s a fact.  Drink choices are socially influenced. Today’s consumer looks to Instagram and Facebook for recommendations from industry influencers and updates from the brands they follow. Thus, social media...
Marketing Matters: Don’t Take it From Us, Take it From Them

Marketing Matters: Don’t Take it From Us, Take it From Them

We talk about how important marketing is all.the.time. But we’re a marketing company, so that’s expected.  The thing is, successful small businesses are investing money in marketing. Why? Because it works.  Still don’t believe us? That’s alright. We asked three local...
5 Ways to Heat Up Your Social Media Strategy This Summer

5 Ways to Heat Up Your Social Media Strategy This Summer

The summer solstice is only hours away, and that means social media is especially hot in the summer. Aka don’t take an extended vacay from marketing. Rather, step up your game for the season. When the season changes, your social media strategy should change too....
Patio Season = Promotion Season

Patio Season = Promotion Season

Friends, it’s official. Patio season is finally here. Buffalo loves patio season. You already have an amazing outdoor space and it’s open. So you’re all set, right?  Wrong. In Buffalo, we are super lucky. There are so many beautiful outdoor spaces. But this is exactly...