Mistake #4: Not Posting Platform-Specific Content

Mistake #4: Not Posting Platform-Specific Content

The next time you’re tempted to copy and paste, think twice.  But really. Stop auto-sharing the same exact content to all your social media accounts.  Every post you create does not need to go on every platform. But why not? Creating platform-specific content gives...
How to Create Instagram Stories People Want to Watch

How to Create Instagram Stories People Want to Watch

If you want to get the attention of anyone under the age of 35, you need to be on Instagram.  500 million people around the world use Instagram Stories every.single.day. One-third of the most viewed Stories come from businesses. If you’re in the craft beverage...
Making Sense of Your Social Media Insights

Making Sense of Your Social Media Insights

When is the last time you looked at your social media insights? Like really looked at them.  If your answer is over a week ago, then it’s time to look at them again. Tracking your insights can give you a snapshot of how people are connecting with your content.  So if...
5 Signs It’s Time to Hire a Social Media Professional

5 Signs It’s Time to Hire a Social Media Professional

Social media matters to today’s consumers, so social media matters to business owners.   Staying up to date on the latest trends, taking professional photos, crafting captions, researching hashtags, and finding the best times to post is all very time consuming,  ...
Are You #DoingitWrong?

Are You #DoingitWrong?

Hashtags are powerful. Hashtags are also complicated.  Did you know? Instagram posts with at least one hashtag have an average of 12.6% more engagement than posts with no hashtags.  Before you start hashtagging anything and everything, do your research. Take the time...
Getting Down With The Data

Getting Down With The Data

Hey! How are things going on social media? Seriously, we want to know.  If you read that first sentence and thought to yourself, “Well, I’m up 50 followers from last month, my engagement has been growing, and people casually talk about the video we just posted on...