No matter how many times people have used the phrase “the new normal” over the past few months, here is the truth: there is nothing normal about what we’re experiencing today. We’re living through a pandemic, and doing what we can to work with the information and...
A lot of breweries have a lot of questions about ads. How much should we spend on ads each month? Which posts do we boost? How often should we run ads? Before answering any questions about advertising, we need to talk about organic content. Here’s why. Any question...
The sun is shining, the drinks are flowing, and you can *finally* take a break from social media – right? Wrong. Patio season is typically a time when breweries can be a little more relaxed with their marketing. Crowds come anyways to enjoy the nice weather and...
More changes are on tap for the craft beer scene. Taprooms across the country are starting to reopen to the public. For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...
Movement matters. If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so. Video drives a 157% increase in organic traffic from search engine results pages....
Once you post to Instagram or Facebook you’re done, right? Wrong. Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you. If your aim...
