Mistake #4: Not Posting Platform-Specific Content

Mistake #4: Not Posting Platform-Specific Content

The next time you’re tempted to copy and paste, think twice.  But really. Stop auto-sharing the same exact content to all your social media accounts.  Every post you create does not need to go on every platform. But why not? Creating platform-specific content gives...
Mistake #3: Posting Low-Quality Photos

Mistake #3: Posting Low-Quality Photos

Anyone can take a picture. Because all you need is a camera, right?  Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket.  But just because the camera is high-quality, that doesn’t mean that all of...
Mistake #2: Underestimating The Power of Data

Mistake #2: Underestimating The Power of Data

Let’s talk numbers.  Data is a powerful tool, especially in the world of social media marketing. Data can tell you if people are connecting with your content or not, but tracking your data is only part of the equation.  The next steps matter more. What are you doing...
Mistake #1: Posting at the Last Minute – or not at all

Mistake #1: Posting at the Last Minute – or not at all

New year, new blog series.  To kick off the new year, we are  identifying 7 of the biggest mistakes that craft beverage companies are making online and how to fix them. Our goal is to help you start the decade on top of your digital marketing game.  Are you struggling...