Mistake #6: Only Posting Still Content

Mistake #6: Only Posting Still Content

Movement matters.  If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so.  Video drives a 157% increase in organic traffic from search engine results pages....
Mistake #5: Lacking Meaningful Engagement with Followers

Mistake #5: Lacking Meaningful Engagement with Followers

Once you post to Instagram or Facebook you’re done, right?  Wrong.  Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you.  If your aim...
Mistake #4: Not Posting Platform-Specific Content

Mistake #4: Not Posting Platform-Specific Content

The next time you’re tempted to copy and paste, think twice.  But really. Stop auto-sharing the same exact content to all your social media accounts.  Every post you create does not need to go on every platform. But why not? Creating platform-specific content gives...
Mistake #3: Posting Low-Quality Photos

Mistake #3: Posting Low-Quality Photos

Anyone can take a picture. Because all you need is a camera, right?  Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket.  But just because the camera is high-quality, that doesn’t mean that all of...
Mistake #2: Underestimating The Power of Data

Mistake #2: Underestimating The Power of Data

Let’s talk numbers.  Data is a powerful tool, especially in the world of social media marketing. Data can tell you if people are connecting with your content or not, but tracking your data is only part of the equation.  The next steps matter more. What are you doing...
Mistake #1: Posting at the Last Minute – or not at all

Mistake #1: Posting at the Last Minute – or not at all

New year, new blog series.  To kick off the new year, we are  identifying 7 of the biggest mistakes that craft beverage companies are making online and how to fix them. Our goal is to help you start the decade on top of your digital marketing game.  Are you struggling...