3 Ways to Start 2021 Strong

3 Ways to Start 2021 Strong

Goodbye 2020, it’s time for a fresh start!  If you already have your Social Media Style Guide in hand, then a new year doesn’t mean a complete overhaul of your social media strategy. But January is a great month to set good habits that will benefit your Facebook and...
How to Increase Your Brewery’s Sales After The Holidays

How to Increase Your Brewery’s Sales After The Holidays

It’s the most wonderful time of the year… to plan for the new year. The holiday season is officially here, but it comes with some good news and some bad news. THE GOOD NEWS IS… The holiday season is the ideal time to increase your bottom line. People want to support...
Read This Before You Boost Your Brewery’s Next Post

Read This Before You Boost Your Brewery’s Next Post

A lot of breweries have a lot of questions about ads. How much should we spend on ads each month? Which posts do we boost? How often should we run ads? Before answering any questions about advertising, we need to talk about organic content. Here’s why.  Any question...
How to Set Yourself Up for Success as You Reopen Your Taproom

How to Set Yourself Up for Success as You Reopen Your Taproom

More changes are on tap for the craft beer scene.  Taprooms across the country are starting to reopen to the public.  For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...
Mistake #6: Only Posting Still Content

Mistake #6: Only Posting Still Content

Movement matters.  If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so.  Video drives a 157% increase in organic traffic from search engine results pages....
Mistake #5: Lacking Meaningful Engagement with Followers

Mistake #5: Lacking Meaningful Engagement with Followers

Once you post to Instagram or Facebook you’re done, right?  Wrong.  Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you.  If your aim...