More changes are on tap for the craft beer scene. Taprooms across the country are starting to reopen to the public. For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...
Movement matters. If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so. Video drives a 157% increase in organic traffic from search engine results pages....
Once you post to Instagram or Facebook you’re done, right? Wrong. Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you. If your aim...
The next time you’re tempted to copy and paste, think twice. But really. Stop auto-sharing the same exact content to all your social media accounts. Every post you create does not need to go on every platform. But why not? Creating platform-specific content gives...
Anyone can take a picture. Because all you need is a camera, right? Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket. But just because the camera is high-quality, that doesn’t mean that all of...
Let’s talk numbers. Data is a powerful tool, especially in the world of social media marketing. Data can tell you if people are connecting with your content or not, but tracking your data is only part of the equation. The next steps matter more. What are you doing...
