Mistake #7: Forgetting About New Tools and Trends

Mistake #7: Forgetting About New Tools and Trends

Trends come and go, we get that. But when it comes to social media, waiting for trends  to change means leaving money on the table.  On Facebook and Instagram, trends aren’t just silly, fads. They’re valuable tools that you can use to increase your brand’s reach and...
Just the Facts: Data You Should Know About Digital Marketing

Just the Facts: Data You Should Know About Digital Marketing

When you need to tell the world about your product, you have a lot of options about how you’re going to get the message out there. You can take out an ad in the paper, smack your face on a billboard, send out a bunch of emails, or create a Facebook event.  With so...
Marketing Matters: Don’t Take it From Us, Take it From Them

Marketing Matters: Don’t Take it From Us, Take it From Them

We talk about how important marketing is all.the.time. But we’re a marketing company, so that’s expected.  The thing is, successful small businesses are investing money in marketing. Why? Because it works.  Still don’t believe us? That’s alright. We asked three local...
Finding Your Voice

Finding Your Voice

Photos can make or break your marketing. You’ve heard us say this once or twice. Well, words can make or break your marketing, too. Imagery is an important piece of the puzzle, but it’s only a piece. Writing is just as important when it comes to creating a cohesive...
3 Things to Think About Before You Open Your Second Location

3 Things to Think About Before You Open Your Second Location

Buffalo’s craft beverage scene is growing. It doesn’t take an expert to see that people in this area love supporting their local breweries, distilleries, cideries, and wineries. Buffalonians rally together to support the newest editions to the area’s craft beverage...
Consistency is Key for Craft Beverage Brands

Consistency is Key for Craft Beverage Brands

We have a couple of quick questions for you. Does your business use the Oxford comma? When you write out your name do you use “Brewing Company,” “Brewing Co.,” or just leave that off altogether? When you post on social media do you write in the first person or the...