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3 Ways to Start 2021 Strong
Goodbye 2020, it’s time for a fresh start! If you already have your Social Media Style Guide in hand, then a new year doesn’t mean a complete overhaul of your social media strategy. But January is a great month to set good habits that will benefit your Facebook and...
How to Increase Your Brewery’s Sales After The Holidays
If you want to set yourself up for success in the new year, start planning now because waiting until after the holidays is risky.
These Social Media “Hacks” Are Actually Hurting Your Brewery
Raise your hand if you’ve ever tried a social media growth hack. We've tried a couple ourselves. Hacks sound great. They promise quick growth for your account, and who wouldn’t want that? The problem is that this quick growth is often followed by a prolonged slump....
What Your Brewery Needs to Do *Right Now* to Survive This Winter
Are you preparing for winter now? Because you should be. Many patios will be closing and more shutdowns could be coming. Breweries are talking about how they plan to winterize their taprooms, but they are missing an important piece of the puzzle. Regardless of where...
Organic Reach for Businesses is Declining – Here’s How to Increase Yours
Nobody wants to pay for something they can get for free. So if you can reach your audience organically, aka without paying to boost a post, why would you spend money on ads? The only problem is that, since 2018, social media platforms have been prioritizing content...
The Best Way to Make Your Brewery More Money
There’s value in investing money in marketing. Having a strong online presence is a major asset because it’s the first place consumers look for information. Many successful craft breweries agree. We talked to Kelsey Roth, the General Manager at Exhibit ‘A’ Brewing...
Use Social Media to Tell Your Customers What They Need to Know
No matter how many times people have used the phrase “the new normal” over the past few months, here is the truth: there is nothing normal about what we’re experiencing today. We’re living through a pandemic, and doing what we can to work with the information and...
Read This Before You Boost Your Brewery’s Next Post
A lot of breweries have a lot of questions about ads. But before you start spending money on paid advertising, you need to master your organic content.
If You Want to Make Money This Summer, Don’t Go Dark
The sun is shining, the drinks are flowing, and you can *finally* take a break from social media - right? Wrong. Patio season is typically a time when breweries can be a little more relaxed with their marketing. Crowds come anyways to enjoy the nice weather and relax...
How to Set Yourself Up for Success as You Reopen Your Taproom
More changes are on tap for the craft beer scene. Taprooms across the country are starting to reopen to the public. For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...