our latest posts
5 Ways to Heat Up Your Social Media Strategy This Summer
The summer solstice is only hours away, and that means social media is especially hot in the summer. Aka don’t take an extended vacay from marketing. Rather, step up your game for the season. When the season changes, your social media strategy should change too....
Finding Your Voice
Photos can make or break your marketing. You’ve heard us say this once or twice. Well, words can make or break your marketing, too. Imagery is an important piece of the puzzle, but it’s only a piece. Writing is just as important when it comes to creating a cohesive...
iPhone Photography: Dos and Don’ts
Photography is super important, especially in the craft beverage business. Good imagery gets brands noticed. Sound a little familiar? Well maybe it’s because we wrote a whole blog about why photos can make or break your marketing. Because they can. Expensive cameras...
3 Things to Think About Before You Open Your Second Location
Buffalo’s craft beverage scene is growing. It doesn’t take an expert to see that people in this area love supporting their local breweries, distilleries, cideries, and wineries. Buffalonians rally together to support the newest editions to the area’s craft beverage...
Patio Season = Promotion Season
Friends, it’s official. Patio season is finally here. Buffalo loves patio season. You already have an amazing outdoor space and it’s open. So you’re all set, right? Wrong. In Buffalo, we are super lucky. There are so many beautiful outdoor spaces. But this is exactly...
Consistency is Key for Craft Beverage Brands
We have a couple of quick questions for you. Does your business use the Oxford comma? When you write out your name do you use “Brewing Company,” “Brewing Co.,” or just leave that off altogether? When you post on social media do you write in the first person or the...
Content on Draft Takes Europe: Part Two
The next leg of our trip involved a little more foreign exploration. When you walk into a country and everything is written in a different language and everyone is speaking a different language and your knowledge of said language is 0%, just start walking. NEXT STOP:...
Content on Draft Takes Europe: Part One
Traveling is the ultimate inspiration and the ultimate experience. Our abroad adventure opened our eyes to different drinking cultures in five incredible countries. Just like Americans, Europeans love to drink. The drinking culture abroad varies vastly from place to...
Having Good Pictures Can Make or Break Your Marketing, Seriously
We’ll come right out and say it. Good imagery isn’t an option when it comes to getting your brand noticed. And this is coming from two word nerds. Take the feature photo from this post for example. We'd love to take credit for this amazing picture, but really it was...
Planning Ahead Pays Off: Here’s 3 Tips to Stay Ahead
If you've ever found yourself sitting in front of your laptop or phone screen thinking "dang, I should have posted x, y, or z," you wouldn't be alone. Planning takes time, especially when you already have a long to-do list. Taking a couple hours to plan out your...