our latest posts
Mistake #4: Not Posting Platform-Specific Content
Every post you create does not need to go on every platform. Here are 5 reasons why you should start posting platform-specific content.
Mistake #3: Posting Low-Quality Photos
Anyone can take a picture. Because all you need is a camera, right? Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket. But just because the camera is high-quality, that doesn’t mean that all of...
Mistake #2: Underestimating The Power of Data
Data is a powerful tool, especially in the world of social media marketing. If you’re not tracking and analyzing digital data, it’s time to start.
Mistake #1: Posting at the last minute – or not at all
New year, new blog series. To kick off the new year, we are identifying 7 of the biggest mistakes that craft beverage companies are making online and how to fix them. Our goal is to help you start the decade on top of your digital marketing game. Are you struggling...
How to Create Instagram Stories People Want to Watch
If you want to get the attention of anyone under the age of 35, you need to be on Instagram. 500 million people around the world use Instagram Stories every.single.day. One-third of the most viewed Stories come from businesses. If you’re in the craft beverage...
Making Sense of Your Social Media Insights
When is the last time you looked at your social media insights? Like really looked at them. If your answer is over a week ago, then it’s time to look at them again. Tracking your insights can give you a snapshot of how people are connecting with your content. So if...
5 Signs It’s Time to Hire a Social Media Professional
Social media matters to today’s consumers, so social media matters to business owners. Staying up to date on the latest trends, taking professional photos, crafting captions, researching hashtags, and finding the best times to post is all very time consuming, ...
Just the Facts: Data You Should Know About Digital Marketing
When you need to tell the world about your product, you have a lot of options about how you’re going to get the message out there. You can take out an ad in the paper, smack your face on a billboard, send out a bunch of emails, or create a Facebook event. With so...
Are You #DoingitWrong?
Hashtags are powerful. Hashtags are also complicated. Did you know? Instagram posts with at least one hashtag have an average of 12.6% more engagement than posts with no hashtags. Before you start hashtagging anything and everything, do your research. Take the time...
Getting Down With The Data
Hey! How are things going on social media? Seriously, we want to know. If you read that first sentence and thought to yourself, “Well, I’m up 50 followers from last month, my engagement has been growing, and people casually talk about the video we just posted on...