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Organic Reach for Businesses is Declining – Here’s How to Increase Yours
Nobody wants to pay for something they can get for free. So if you can reach your audience organically, aka without paying to boost a post, why would you spend money on ads? The only problem is that, since 2018, social media platforms have been prioritizing content...
The Best Way to Make Your Brewery More Money
There’s value in investing money in marketing. Having a strong online presence is a major asset because it’s the first place consumers look for information. Many successful craft breweries agree. We talked to Kelsey Roth, the General Manager at Exhibit ‘A’ Brewing...
Use Social Media to Tell Your Customers What They Need to Know
No matter how many times people have used the phrase “the new normal” over the past few months, here is the truth: there is nothing normal about what we’re experiencing today. We’re living through a pandemic, and doing what we can to work with the information and...
Read This Before You Boost Your Brewery’s Next Post
A lot of breweries have a lot of questions about ads. But before you start spending money on paid advertising, you need to master your organic content.
If You Want to Make Money This Summer, Don’t Go Dark
The sun is shining, the drinks are flowing, and you can *finally* take a break from social media - right? Wrong. Patio season is typically a time when breweries can be a little more relaxed with their marketing. Crowds come anyways to enjoy the nice weather and relax...
How to Set Yourself Up for Success as You Reopen Your Taproom
More changes are on tap for the craft beer scene. Taprooms across the country are starting to reopen to the public. For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...
Mistake #7: Forgetting About New Tools and Trends
Trends come and go, we get that. But when it comes to social media, waiting for trends to change means leaving money on the table. On Facebook and Instagram, trends aren’t just silly, fads. They’re valuable tools that you can use to increase your brand’s reach and...
Mistake #6: Only Posting Still Content
Movement matters. If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so. Video drives a 157% increase in organic traffic from search engine results pages....
Mistake #5: Lacking Meaningful Engagement with Followers
Once you post to Instagram or Facebook you’re done, right? Wrong. Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you. If your aim...
Mistake #4: Not Posting Platform-Specific Content
Every post you create does not need to go on every platform. Here are 5 reasons why you should start posting platform-specific content.