our latest posts
Mistake #1: Posting at the last minute – or not at all
New year, new blog series. To kick off the new year, we are identifying 7 of the biggest mistakes that craft beverage companies are making online and how to fix them. Our goal is to help you start the decade on top of your digital marketing game. Are you struggling...
How to Create Instagram Stories People Want to Watch
If you want to get the attention of anyone under the age of 35, you need to be on Instagram. 500 million people around the world use Instagram Stories every.single.day. One-third of the most viewed Stories come from businesses. If you’re in the craft beverage...
Making Sense of Your Social Media Insights
When is the last time you looked at your social media insights? Like really looked at them. If your answer is over a week ago, then it’s time to look at them again. Tracking your insights can give you a snapshot of how people are connecting with your content. So if...
5 Signs It’s Time to Hire a Social Media Professional
Social media matters to today’s consumers, so social media matters to business owners. Staying up to date on the latest trends, taking professional photos, crafting captions, researching hashtags, and finding the best times to post is all very time consuming, ...
Just the Facts: Data You Should Know About Digital Marketing
When you need to tell the world about your product, you have a lot of options about how you’re going to get the message out there. You can take out an ad in the paper, smack your face on a billboard, send out a bunch of emails, or create a Facebook event. With so...
Are You #DoingitWrong?
Hashtags are powerful. Hashtags are also complicated. Did you know? Instagram posts with at least one hashtag have an average of 12.6% more engagement than posts with no hashtags. Before you start hashtagging anything and everything, do your research. Take the time...
Getting Down With The Data
Hey! How are things going on social media? Seriously, we want to know. If you read that first sentence and thought to yourself, “Well, I’m up 50 followers from last month, my engagement has been growing, and people casually talk about the video we just posted on...
What Drinking Local Means to Buffalo
Why drink local? We say it. We do it. We even hashtag it. But what does #drinklocal really mean? When you buy beer from a local brewery, you are supporting a local business. This part is somewhat obvious, but the impact of your purchase doesn’t stop there. It extends...
Posting to Social Media With Style
Alright, we’ve tackled the importance of planning ahead, taking good photos, and writing solid captions. Now, let’s put it all together - with style. We know that you’re thinking, “ladies, we always post with style,” but we’re not talking about finesse - though that...
Today, Forever, or Never?
We ask ourselves this every.single.day. Well, at least when posting to Instagram. To post or not to post is always the first question. Followed by, is this a feed-worthy post, a story-worthy post, or neither? Creating content is always on our minds. Because well,...