our latest posts
Consistency is Key for Craft Beverage Brands
We have a couple of quick questions for you. Does your business use the Oxford comma? When you write out your name do you use “Brewing Company,” “Brewing Co.,” or just leave that off altogether? When you post on social media do you write in the first person or the...
Content on Draft Takes Europe: Part Two
The next leg of our trip involved a little more foreign exploration. When you walk into a country and everything is written in a different language and everyone is speaking a different language and your knowledge of said language is 0%, just start walking. NEXT STOP:...
Content on Draft Takes Europe: Part One
Traveling is the ultimate inspiration and the ultimate experience. Our abroad adventure opened our eyes to different drinking cultures in five incredible countries. Just like Americans, Europeans love to drink. The drinking culture abroad varies vastly from place to...
Having Good Pictures Can Make or Break Your Marketing, Seriously
We’ll come right out and say it. Good imagery isn’t an option when it comes to getting your brand noticed. And this is coming from two word nerds. Take the feature photo from this post for example. We'd love to take credit for this amazing picture, but really it was...
Planning Ahead Pays Off: Here’s 3 Tips to Stay Ahead
If you've ever found yourself sitting in front of your laptop or phone screen thinking "dang, I should have posted x, y, or z," you wouldn't be alone. Planning takes time, especially when you already have a long to-do list. Taking a couple hours to plan out your...
Coffee + Alcohol is Trending: Here’s How to Market it Right
We love beverages. Like a lot. We will be the first to admit, we spend too much time in bars. We spend too much time in coffee shops. Aka we drink our fair share of alcoholic and caffeinated drinks. So, when an establishment decides to offer both, we take notice....
Pro Tips for Crafting a Seasonal Cocktail Menu
Spring is officially here. Thank goodness. And even if the weather is taking a while to catch up, we're completely okay with sipping on seasonal cocktails while we wait. In the world of boozy beverages, a new season = time to release a seasonal drink menu. Crafting a...
This Local Brew is Part of a National Collab
Something special happens when two of your favorite breweries get together for a collab. 1- Really good beer is brewed. 2- You you feel all warm and fuzzy knowing you are working together to make the industry stronger. Now, imagine if it wasn’t just two of your...
Advice That Hit Home from Buffalo Boss Babes
Staying motivated is challenging. Especially as business owners. Especially as women. Especially as women in this industry. Because let’s face it, working in the craft beverage industry is fun until all of your friends are at happy hour and you’re grinding away....
5 Takeaways from the NYS Craft Brewers Conference
There’s something special about going to a conference where the 9 a.m. keynote speech begins with the question, “Does everyone have their beer?” There’s something even more special about cracking open that beer and realizing that it is specifically branded for that...