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If You Want to Make Money This Summer, Don’t Go Dark
The sun is shining, the drinks are flowing, and you can *finally* take a break from social media - right? Wrong. Patio season is typically a time when breweries can be a little more relaxed with their marketing. Crowds come anyways to enjoy the nice weather and relax...
How to Set Yourself Up for Success as You Reopen Your Taproom
More changes are on tap for the craft beer scene. Taprooms across the country are starting to reopen to the public. For some this means opening for outdoor dining only, and for others it means opening at partial capacity. The new guidelines vary from place to place,...
Mistake #7: Forgetting About New Tools and Trends
Trends come and go, we get that. But when it comes to social media, waiting for trends to change means leaving money on the table. On Facebook and Instagram, trends aren’t just silly, fads. They’re valuable tools that you can use to increase your brand’s reach and...
Mistake #6: Only Posting Still Content
Movement matters. If your social media feeds are strictly static, you’re limiting your reach. But really. When it comes to organic reach, video is a real asset. The stats say so. Video drives a 157% increase in organic traffic from search engine results pages....
Mistake #5: Lacking Meaningful Engagement with Followers
Once you post to Instagram or Facebook you’re done, right? Wrong. Posting is important to your overall content plan, but if you ghost your followers when they comment on what you’ve posted, they’re going to stop replying or they may even unfollow you. If your aim...
Mistake #4: Not Posting Platform-Specific Content
Every post you create does not need to go on every platform. Here are 5 reasons why you should start posting platform-specific content.
Mistake #3: Posting Low-Quality Photos
Anyone can take a picture. Because all you need is a camera, right? Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket. But just because the camera is high-quality, that doesn’t mean that all of...
Mistake #2: Underestimating The Power of Data
Data is a powerful tool, especially in the world of social media marketing. If you’re not tracking and analyzing digital data, it’s time to start.
Mistake #1: Posting at the Last Minute – or not at all
New year, new blog series. To kick off the new year, we are identifying 7 of the biggest mistakes that craft beverage companies are making online and how to fix them. Our goal is to help you start the decade on top of your digital marketing game. Are you struggling...
How to Create Instagram Stories People Want to Watch
If you want to get the attention of anyone under the age of 35, you need to be on Instagram. 500 million people around the world use Instagram Stories every.single.day. One-third of the most viewed Stories come from businesses. If you’re in the craft beverage...