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Mistake #3: Posting Low-Quality Photos

Mistake #3: Posting Low-Quality Photos

Anyone can take a picture. Because all you need is a camera, right?  Technically, it’s true. With today’s smartphones, nearly everyone has a professional-quality camera right in their pocket.  But just because the camera is high-quality, that doesn’t mean that all of...

Making Sense of Your Social Media Insights

Making Sense of Your Social Media Insights

When is the last time you looked at your social media insights? Like really looked at them.  If your answer is over a week ago, then it’s time to look at them again. Tracking your insights can give you a snapshot of how people are connecting with your content.  So if...

Are You #DoingitWrong?

Are You #DoingitWrong?

Hashtags are powerful. Hashtags are also complicated.  Did you know? Instagram posts with at least one hashtag have an average of 12.6% more engagement than posts with no hashtags.  Before you start hashtagging anything and everything, do your research. Take the time...

Getting Down With The Data

Getting Down With The Data

Hey! How are things going on social media? Seriously, we want to know.  If you read that first sentence and thought to yourself, “Well, I’m up 50 followers from last month, my engagement has been growing, and people casually talk about the video we just posted on...